The IGORA co-operative was formed in 1989 to stimulate collection and recycling of used aluminium packaging. Since then, companies from the drinks, food, pet-food and aluminium industries have been working alongside the retail trade to promote sensible re-use of aluminium. In everyday life, this particularly means recycling aluminium beverage cans, pet-food containers and aluminium tubes used for food pastes, sauces, etc. Working together with local authorities, individual retailers, the co-operative’s members and clients, the scrap metal trade, processing centres and recycling works, IGORA campaigns to ensure that the best possible collection and recycling systems are set up. And year-on-year success has been significant. In 1989, for example, only 31 percent of used aluminium beverage cans were collected for recycling, while ten years later the figure had grown to around 90 percent. Since the turn of the century, the proportion of aluminium beverage cans that are returned has settled at an incredible 91 percent.